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Description

As an industry practitioner with over a dozen years of product management experience and a dozen years of experience as a UX professional, I'm really looking forward to teaching a course that melds these best of both worlds. This course will focus on the fundamentals of product management and the tools and techniques employed by product managers. Students will learn about the corporate product phase gates and all the cross-functional teams with whom product managers engage. The product journey will be examined exploring: 1) how successful products are conceived; 2) how they intercept and are matched with appropriate technologies at the right time; 3) how their markets are analyzed; 4) how their volumes, revenues and profits are forecast yielding their business cases; and 5) how their value propositions are communicated to corporate executives to be formally approved and added to a company’s product roadmap. Furthermore, software and hardware product development processes will be investigated with an emphasis on how UX professionals can help streamline these processes and deliver user experiences that delight customers. This will have the effect of strengthening the product’s business case and ultimately the product’s return on investment (ROI), providing an evangelization opportunity for the product, the company, the product manager, and the UX professional.

Prerequisites

Graduate Standing