I'm doing research and development to enable information discovery, which builds on work I've done in these areas:
- The Semantic Web
- Information Seeking and Web Use
- Information Retrieval and Web Search
- Collaborative Filtering (Recommender Systems)
- Knowledge Management Systems
- Knowledge Discovery in Databases (including Data Mining)
- Human Computer Interaction (HCI)
- Informetrics, Analytics and Behavioral Log Analysis
- Computer Supported Collaborative Work (CSCW)
- 14th Americas Conference on Information Systems (AMCIS 2008) Toronto, Ontario
- The Start Conference, San Francisco, California. August 7, 2008.
Making Social Software Design Less Anti-Social (panel proposal) for the South by Southwest Interactive conference in Austin Texas.
Why doesn't the social software community eat its own dog food and share designs and ideas more openly? Almost six years ago Tim O'Reilly proposed the phrase "architecture of participation" to describe participatory Web sites and applications that encourage user-driven content, open source contribution models and simple access via APIs. So why are so many of these sites and applications under-designed at the interface and interaction level, not to mention having vaguely architected overall functionality? Many of these sites are relying on the (initial) enthusiasm of users or compelling features to keep and encourage collaboration. What are some of the best practices in more attractive and functional interfaces with clear labels, (usability) tested interfaces, finely crafted workflows and consistent interaction models that both keep early adopters involved and allow for easy bootstrapping for late-comers? This panel will review and discuss examples in designing participatory, community-oriented sites so designers do not have to re-invent the wheel. The audience is strongly encouraged to suggest designs and bring design problems that can be discussed in Q&A throughout the session.
From Global to Mobile: What's Next in Local, Contextual Search (panel proposal) for the South by Southwest Interactive conference in Austin Texas.
The rapid growth of mobile internet devices changes the science of search seeking globally-based Web pages to using local, pervasive, and task-oriented contextual search. What emerging technologies from research labs and innovative designs will we be seeing next, need now, and have to know how to work with to keep up in the world of search? /
Turnbull, D., & Bright, L.F. (2008). Advertising Academia with Sponsored Search: An Exploratory Study Examining the Effectiveness of Google AdWords at the Local and Global Level. International Journal of Electronic Business, 6(2), 149-171.
An exploratory study conducted in late autumn and early winter 2006-2007 investigates the purchasing of sponsored search advertising for a major US university's academic department. The ad campaign used Google's AdWord service with the goal of increasing awareness of the academic department and encouraging potential graduate admissions or admissions inquiries. A behavioural model of information seeking is suggested that could be applied for selecting appropriate types of online advertising for awareness and other advertising goals. The study found little overlap between traditional, commerce-oriented online advertising methods and a general awareness campaign, as evidenced by a low click-through rate to the targeted site. Insights for future studies include increased integration with server logs, targeted site query terms and alternative awareness strategies.