Co-Directors: Randolph Bias & Jacek Gwizdka

Misson and Purpose

"A wealth of information creates a poverty of attention"
        Herb Simon (1978)

Information is interesting, is of value, indeed exists only as it relates to the human interpretation of it, the human use of it.

The amount of data produced in the world doubles approximately every 15 months, while the computing technology has largely kept up with these staggering increases in the amount of information available, fundamental human perception and cognition have not changed in the last tens of thousands years. If human beings cannot gain access to information and process it, even the best practices of indexing, categorizing, organizing, curating, archiving, preserving, and conserving it are of no value. Our research is driven by concerns with how to create, store, and present information in a way such that human beings might gain access to it and process it.

The Information eXperience Lab is a research facility dedicated to the study of human interaction with information across a wide range of digital formats and devices. The notion of "information experience" is purposefully broad and encapsulates all possible facets of human interaction with information. The Lab provides iSchool faculty, students, research collaborators and clients with a state-of-the-art facility in which to conduct research on broadly construed human-information interaction (HII) research topics, including effects of fundamental human capabilities on HII, evaluation of user interface and interaction design, usability, and all aspects of user experience. How might information be best presented such that the target audience of that information can find it, understand it, and take appropriate actions based on it? Come join us as we try to answer this question.

The Lab resources include tools that support a wide-range of research approaches and methods, including traditional usability engineering, cognitive and affective aspects of HII, and neuro-physiological data from people engaged in information interaction.

    Three tenets of our approach to research:
  1. an empirical approach to design,
  2. a mixed- (or multi-) methods approach to research and design, and
  3. a collaborative approach, including collaboration:
    • among faculty,
    • with students,
    • with other programs on the UT campus, and,
    • with other academic institutions, private companies, and governmental agencies.

We stand ready and eager to engage with the bright student who wishes to join us in this study, the creative colleague who wishes to find synergies with our work, or the company or agency that wishes to ensure that its web or application design, or other information product, is designed to maximize its value to its target audience.



School of Information students and faculty will receive priority in scheduling studies. We welcome other University of Texas researchers' use of the lab.

The most important tenet of testing human subjects is the ethical treatment of test participants, including their informed consent. All researchers using the IX Lab must first go through the online tutorial for using the lab.

Please also see the Lab Rules on the lab reservation page

For more information, please contact the Co-directors of the Information eXperience Lab, Dr. Randolph Bias or Dr. Jacek Gwizdka.


Directions and Contacts


The Information eXperience Lab spans two rooms at the UT Administration Building (UTA), UTA 5.510 and UTA 5.516, and can be used for usability studies using Morae.


Bias Jacek Gwizdka