INF 387M - Information Marketing
Marketing of information agencies, systems, services, publications, and software and hardware products to consumer clientele. Includes marketing research, planning, user studies, product development, communication, pricing and distribution for profit and nonprofit organizations. Study of the information brokerage function. Three lecture hours a week for one semester.
|2011||Fall||INF 387M - Information Marketing :||Harmon, E. Glynn|
|2011||Fall||INF 387M - Information Marketing||Harmon,E. Glynn|