INF 382P - Competitive Intelligence Resources and Strategies

Spring 2018
Unique ID: 27250
Syllabus:  
Prof:  Kessler, April
Room: UTA 1.212
Days:  Mon
Time: 6:00 pm - 9:00 pm
 

Prerequisites:
Graduate standing.

Description:
Resources and strategies for market and competitive analysis. Research and analysis of market trends and financial, technical, and cultural strengths and weaknesses of companies. Online, print, and primary research and analytical techniques. Ethics, process, and presentation are emphasized.

Three lecture hours a week for one semester.

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