<b>Speaker</b>: Melissa Ocepek
<b>Title</b>: EVERYDAY SHOPPING: A MAPPING OF THE INFORMATION ENVIRONMENT OF THE GROCERY
The field of everyday information behavior addresses how individuals interact with information in their everyday life. Previous research in the field has largely ignored the banal and quotidian portion of everyday life that scholars of the critical and cultural theory of the everyday emphasize. I propose bringing out the everyday in everyday information behavior by researching the everyday activity of grocery shopping. Specifically, my dissertation will draw on everyday information behavior research and background on the grocery store through five empirical studies of five personas an individual may enact within the store. The five personas are political, social, nurturer, creative, and economic. Each persona was developed based on concepts from the fields of social science, business, and market research. My dissertation will conclude with a mapping of the information environment of the grocery store and the shoppers within it.
4:00am to 7:00am