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Study Guide to Information Ages, Hobart & Schiffman (1998)

Some preliminary thoughts

What follows are some general comments about the first of this semester's textbooks:

Hobart, Michael E., & Schiffman, Zachary S. (1998). Information ages: Literacy, numeracy, and the computer revolution. Baltimore, MD: The Johns Hopkins University Press.

You will also see three, short (c. three-page), informal study guides to the book as well. Because the readings are distributed over three weeks in the Fall 2000 semester, the study guides will follow that division as well, addressing the three major sections of the book:

September 27 Introduction, Chapters 1, 2, and 3 (pp. 1-84); these first three chapters comprise Part I of the book, The Classical Age of Literacy
October 4 Chapters 4, 5, and 6 (pp. 87-172); these chapters are Part II: The Modern Age of Numeracy
October 11 Chapters 7, 8, 9, and the Conclusion (pp. 175-268); the last three chapters make up Part III: The Contemporary Age of Computers.

Discussions of sections of the Bibliographical Essay (pp. 279-294) are included under the sections of the appropriate parts of the text. This bibliographic essay is very useful, for the reading of the book and for your professional reading more generally.

On a general note, there are many caveats that the engaged reader should consider about the authors' argument. Four of the most important are:

  • The authors are historians, writing what is essentially an intellectual and cultural history. The major strengths of their approach is their familiarity with major historical sources and their training in historiography. At the same time, the authors' identity as historians leads them to the dubious assumption that the historical method is "above the fray." That is, despite their protestations to the contrary and their admirable care with language, they often imply that historians can be more removed from the cultural artifacts they describe than might be defensible. Further, there is a general undercurrent of what we can call a Whiggish approach to history - that is, that history is teleological (has a goal), recites a narrative of "progress' however defined, and that history takes us ever upward. Their use of the term "ages" to identify their main focus carries some of this assumption. Another major weakness of the historical approach is that they seem less than sensitive to the cultural politics and complexity of many of the concepts they discuss. More specifics on this point appear below in the discussion of particular parts of the book. With all this said, however, the book is an unusually good one, and Hobart & Schiffman are to be commended for the many and manifold strengths of the book

  • Hobart & Schiffman take care, especially at the conclusion of their work, to remind the reader that there is no assumption that there is a moral progression in the three "ages" they describe. On a related note, they remind us that all three of the information modes (literacy, numeracy, and computing) co-exist currently and will continue to do so.


  • As will be illustrated below, their use of some important and loaded terms is often too loose and less than self-conscious. Because of that, they often fail to alert their readers to the contention inherent in many of their assertions, especially some of particular interest to Information Studies. The most pernicious [such a strong word!] of these usages is the omnipresent content/conduit distinction. This is a seriously complex epistemological problem that they simply elide and ignore.


  • They adopt the facts - data - information - knowledge - wisdom hierarchy. As Ron indicated in our first class, this hierarchy is very widely accepted in our field. It is intimately linked to and (largely) dependent on Shannon's information theory and the mathematical theory of communication. These theories are often misapplied to other, non-telephonic contexts. This point merits some thought.

Remember - be an engaged, critical reader, neither a gullible nor a dismissive one. While such a stance is difficult to develop and maintain, it is rewarding and one of the primary elements of professional behavior.

Introduction and Part I: The Classical Age of Literacy; Chapters 1, 2, and 3 (pp. 1-84)

Introduction: "Information, Present and Past"
p. 3 Hobart & Schiffman say that "Information has become the dominant metaphor of our age." - if you are particularly interested in this point and want to follow it up in a serious way, see Mark Poster's The Mode of Information as well as Schement & Curtis' Tendencies and Tensions in the Information Age.

For a critical approach, see Slack & Fejes (Eds.), The Ideology of the Information Age. Also recall the material earlier in the semester about Science and Technology Studies (STS) and the so-called Information Age
Chapter 1: "Orality and the Problem of Memory"
4ff their differentiation between information technologies and communication technologies is highly contentious, especially among communication, LIS, and other scholars.
13, 20 here and throughout the chapter, they rather dismissively describe poets and our classical, cultural forebears as caught in the moment and unable to link words to more than the familiar "concrete things and situations." Hobart & Schiffman also say that "the members of the [classical epic's] audience identified uncritically with the action in scene after scene." This dismissal is wrong-headed for at least two reasons: (1) it ignores the value of community and the value of narratives and other rhetorical devices for creating and maintaining communities and (2) it adheres to the insulting "primitive savage" stereotype for persons from other times and other places. Hobart & Schiffman do not try to do these things deliberately and would deny that they do them by implication - but their lack of training in social sciences that study such questions puts them at a serious disadvantage.
21 what they celebrate as the Platonic philosophy's use of alphabetic literacy to separate knower and known is problematic. For many post-positivist commentators, we have spent the past three millennia trying to repair such a rift, especially after the advent of Cartesianism/Kantianism and its radical subject/object dichotomy. This is a major point and compromises many of the philosophical and social assumptions throughout their work.
23 here and passim, the content/conduit distinction is evoked. Please remember that this is only one way to identify how information technologies work; the mutual construction of meaning by members of a community, through narratives and metaphors, is a fundamentally different way of thinking about information technologies.
26-27 here they're better on the constitutive nature of narrative and its role in identity and in groups - unfortunately, they use this discussion as illustration of a "weakness" in pre-literate culture that supposedly over-emphasized reinterpretation, while literacy supposedly freed us to "remove" ourselves from daily existence and be more "objective" in constructing some form of stable "mental objects" (p. 30). And just how can something be both "mental" and an "object" ;~)?
their warning that we need to try to understand pre-literate culture from a pre-literate point of view is apposite - and is a key to their work as a whole.

Bibliographical Essay (BE; pp. 279-281)

See especially the work of Walter Ong and others on the costs as well as the benefits of literacy.
Chapter 2: "Early Literacy and List Making"
32 One of the strongest parts of the book is their insistence that we need to reflect on what appears to be both simple and clear, especially since "literacy assumes itself" (p. 33). This study guide tries to walk a fine line between appreciating their warning while still asserting that their argument underestimates (1) the intellectual gifts and achievements of our pre-literate ancestors and (2) how elements of supposedly pre-literate culture are vital to our existence as individuals and as members of groups, e.g., rituals and formulas of speech, communal meaning-making, and legitimation and sensemaking through narrative.
33 One of the most important questions they ask in the book is "at what point does drawing become writing?" Their response, while contentious, is well-made and worth very close attention.
34 Their point here about the power of abstraction is quite good, although it is built upon a mistaken assumption that pre-literates were largely too immersed in the moment to be reflective.
43 Their point that writing "evolved from pure information into a technique of information storage before it became a full-blown technology of communication" is certainly contestable. It is so, primarily, because it depends upon their simplifying and (I think) mistaken assumptions that orality is not reflective, that information is not related to the construction of meaning, and that communication is simply information transfer. Further, the metaphor of information storage, and remember that it is only a metaphor, is less than satisfying.
55 their description of "kingship" in the Sumerian King List as not a class or concept in the Hellenic sense may or may not be true - what is true is that the description certainly fits the modern social science and philosophical sense of what a concept is.

BE (pp. 281-282)

They mention the work of Denise Schmandt-Besserat. She's at UT-Austin, and her work is increasingly recognized as essential in considering the development of writing.
Chapter 3: "Alphabetic Literacy and the Science of Classification"
  Throughout this chapter, they're on firmer ground than in other parts of the book, in asserting the abstracting power of the alphabet and its representational character [yes, a pun!]
69 the blanket statement that "[n]arrative is the enemy of classification" is more than a bit simplistic - classification is often one of the foundations of narrative, and both classification and narrative are important catalysts for the creation and maintenance of epistemic and other communities.
74 while their discussion of Plato is generally good, they say that "[b]y divorcing words from things, alphabetic literacy has raised questions about the appropriateness of one's terms." Again, this assertion, although qualified and contextualized, tends to underestimate the rhetorical resources of the pre-literate, especially their sensitivity to meanings, conundra, and classes. Further, it overestimates the distance that literacy puts "between" words and "the real."
77 here and throughout this chapter in particular, Hobart & Schiffman justifiably remind us of the assumptions inherent in (Greek alphabet-based) literacy. At the same time, however, they too often fail to reflect critically on the Greek philosophers' stances on the supposed "reality"/language distinction and other social concerns.

The naïve empiricism that runs through much, but not all of the book, rests on the rather simple and unproblematic (according to them) acceptance of the concept of "simple" sense perception. This point is very contentious - many commentators question the idea that the world is directly accessible to us, unmediated by our understandings and theories of the world and of ourselves. This point is one of the most important epistemological questions for us to consider in the context of the book.
82 here and elsewhere, they invoke "common sense." This concept can be a strength in reminding us to look to how ordinary people think of and talk about what their lives are like (a phenomenologically rich and consistent understanding). At the same time, it can be a trap that leads to lack of reflection and to a simple acceptance of the local, contingent status quo.
84 Hobart & Schiffman wisely remind us of our "own unspoken faith in the relation between words and things." This concept merits great scrutiny, and you should be able to question it closely while still recognizing its strengths.

BE (pp. 282-283)

They mention the passing remark in Fentress & Wickham's Social Meaning that "the distinction between words and things became apparent only as writing increasingly modeled itself on language." As noted in the comments on pp. 21 and 74, post-modernist approaches consistently remind us of the close relations between words and things.
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Last updated 5 February 2001 by Don Drumtra