The collaborative filetering made " the butterfly effect", which means tiny difference in the initial conditions becomes amplified by the evolution.
"One flap of a seagull's wings would be enough to alter the course of the weather forever."
In the article, The Science of the Sleeper, How the Information Age could blow away the blockbuster, Mary Gay Shipley's recommendation functioned like that by making a unknown novel a best-seller.
The article reminds the significance of customized filtering in the information age when readers are starved for finding their doppelganger.
Posted by judith at March 29, 2003 10:19 PM