Audience Profiles
Audience Profiles provide concrete detail for each primary audience listed
in the Audience Prioritization
deliverable. More specifically, each profile includes the following: (1) a
persona-or name and description of a particular audience member; (2) a typical
interaction scenario for the persona; (3) a list of tasks that the persona
will want to complete; and (4) the information needs of the persona. (Items
3 and 4 are taken from the User/Task Matrix.)
Note: Numbers beside role name indicate the user's rank in importance pre
and post competition.
| Judge Joe (Competition Judge)
1, -- |
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Description
Judge Joe is a senior executive engineer from Lockheed Martin,
a private aerospace company. Judge Joe has no direct contact with
the FASTRAC team until the team presentation during the January
competition.
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Scenario
The competition is about 1 week away. Judge Joe has just received
the FASTRAC technical documents and the URL for the mission web
site. He browses the web site for 15-20 minutes before diving
into the technical documents, which is where his interest really
lies. Judge Joe looks first for an executive memo and/or mission
summary so that he can get a clear idea of what the mission is
all about. An executive memo is typical documentation developed
by aerospace engineers. He also looks for evidence of community
outreach since that is an important aspect of the FASTRAC program.
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| Tasks
Goal-Directed
- Find and read executive memo (technical).
- Find and read mission summary (general).
- Find and read information about outreach (educational) initiatives.
Serendipitous
- Find and browse latest news.
- Find and browse other information.
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Information Needs
- What has the FASTRAC team accomplished?
- Has the team achieved their mission objectives?
- How does this team's accomplishments compare to the competition?
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| FASTRAC Freddy (FASTRAC Team
Member) 2, -- |
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Description
FASTRAC Freddy is an aerospace graduate student working towards
a Ph.D. He is helping to build the two nanosatellites for the
FASTRAC competition.
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Scenario 1
The competition is only 1 month away. FASTRAC Freddy is working
feverishly to assemble his parts of nanosatellite number one.
One of the bolts is not fitting where he thinks it should go.
He consults the private FASTRAC site to download the most recent
nanosat diagram. He needs to double-check where he is to put the
bolt.
Scenario 2
The competition is over and the FASTRAC team won! The FASTRAC
team has decided to make public all of the private documents (with
the exception of a few) used to build the nanosatellites. FASTRAC
Freddy is responsible for making those documents public.
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Tasks
Goal-Directed
- Upload documents.
- Search for documents.
- Download documents.
- Make private documents public.
- Add/Delete FASTRAC team member as user.
- Add/Delete an Amateur Radio Operator as user.
- Maintain (add/edit/delete content) public site.
- Schedule ground station.
- Manage satellite settings.
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Information Needs
- I need to find a specific document.
- I need to contact other team members.
- I need to share a document with other team members.
- I need to update an existing document.
- I want to add/delete an authenticated user.
- I want to update the public site with new content.
- I want to manage the accounts of radio operators.
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| Radio Ricky (Amateur Radio Operator)
3,2 |
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Description
Radio Ricky is a retired scientist who builds radios and satellite
tracking stations in his backyard. He talks to other amateur radio
operators in his spare time and sends them postcards afterwards.
He also belongs to the AMSAT radio operator organization, which
controls the radio frequencies available to be used by amateur
radio operators. He loves recognition as a member of this hobby
organization.
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Scenario 1
Radio Ricky has heard at his latest AMSAT meeting that the University
of Texas is building two nanosatellites. If launched, they will
need help downloading data from the satellite for about 3 months
after launch. He also heard that after the 3 months has passed,
he can use the satellites for communication like he does other
satellites. He gets online to see if he can find the FASTRAC web
site. He wonders when the satellites will be launched and exactly
how he can help out.
Scenario 2
The FASTRAC satellites are now in space. Radio Ricky wants to
help collect data. He looks for instructions on how to collect
the data and how to give the data to the FASTRAC team.
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Tasks
Goal-Directed
- Look for program specifics.
- Look for technical documentation.
- Look for photos and other media.
- Locate nanosatellite schedule.
- Locate upload instructions.
- Pre-register to upload data after launch.
- Upload satellite data.
- View existing satellite data uploads.
Serendipitous
- Find and browse latest news.
- Find and browse program sponsors.
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Information Needs
- What are the specifics of the FASTRAC nanosatellite?
- How can I interact with this satellite or program?
- Where are instructions for participating with the FASTRAC
program?
- Where are instructions for uploading my data?
- What other radio operators are uploading data?
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| Educator Ellen (K-12 Educator)
4, 4 |
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Description
Educator Ellen has been teaching physics to 11th graders for
10 years. She keeps up with local things going on in the field
of physics and science. She likes to supplement her lessons with
neat projects, especially if they have local relevance. Local
events always provide opportunities for guest speakers and/or
field trips. In fact, she regularly checks out the Utopia site
on the University of Texas web site for possible lessons.
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Scenario
Educator Ellen found a lesson plan posted by the FASTRAC team.
It describes how to build a cardboard model of a nanosatellite
that the team is building in order to send to space. She thinks
this would make a great lesson for her physics students and downloads
the lesson plan. She also links to the FASTRAC web site so that
she can find out more information and determine if her students
might be able to see the real nanosatellites.
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Tasks
Goal-Directed
- Locate educational content, such as lesson plans, events,
photos, etc.
- Locate contact information.
Serendipitous
- Find and browse information about educational activities at
other schools.
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Information Needs
- What educational resources are available through this program?
- Who did I contact if I am interested in a field trip or presentation?
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| Student Stephanie (K-12 Student)
5, 5 |
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Description
Student Stephanie is a 10th grader at a school in SC. Being interested
in outer space, she often searches online for space topics.
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Scenario
Student Stephanie has to do a science paper. She remembers reading
about a school in Texas that sent "homemade" satellites
into space. She searches for their web site and looks for information
on their project. She worries that she might not understand enough
of about it to write her science paper. She looks for pictures
and videos.
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Tasks
Goal-Directed
- Look for interesting pictures,movies, etc.
Serendipitous
- Find and read educational articles.
- Find links to other resources.
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Information Needs
- What is a nanosatellite?
- What is the FASTRAC nanosatellite?
- What does the FASTRAC satellite look like? How does it work?
- What does an aerospace engineer do?
- Where can I find more information?
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| Aerospace Andy (Aerospace Company)
--, 1a |
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Description
Aerospace Andy is a senior marketing executive at Lockheed Martin.
He looks for new and interesting PR opportunities.
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Scenario
A senior engineer at Lockheed Martin has been contacted by a
student organization at UT called FASTRAC. They have built 2 nanosatellites
to conduct research on a new technology developed at UT. They
are looking for an aerospace company to launch their nanosats.
Aerospace Andy has been tasked with looking into the FASTRAC team
more and determining if such a project will benefit Lockheed's
current PR efforts in any way.
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Tasks
Goal-Directed
- Look for summary information.
- Look for news articles.
- Look for media kit.
- Look for photos and other media.
Serendipitous
- Browse general information.
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Information Needs
- Will helping FASTRAC help my company increase revenue?
- How can FASTRAC create good PR for my company
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| Press Priscilla (Press/Media)
--, 1b |
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Description
Press Priscilla is an Austin TV reporter. She keeps her eyes
open for local, feel-good news opportunities.
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Scenario
Press Priscilla received information from the UT FASTRAC team
that they've just won a prestigious competition. She might want
to do a story on them for the local news, so she looks up their
web site for more information. She needs to find their media kit
and get a general understanding for what this team does. She is
looking for her news story angle.
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Tasks
Goal-directed
- Look for media kit
- Download media kit.
- Look for recent news releases.
- Look for press releases.
- Look for name and contact info for media contact.
Serendipitous
- Browse general project information.
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Information Needs
- What is newsworthy about this project?
- Where are the press releases?
- Who can I contact for more information?
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| Ground Station Sam (Ground Station
Owner) --, 3 |
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Description
Ground Station Sam is a aerospace graduate student at The University
of California. He collaborates with other universities on aerospace
technologies.
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Scenario
Ground Station Sam is responsible for scheduling the University
of California ground station to view the UT satellites that are
going to be launched into space in the next couple of weeks. He
needs instructions and contact information.
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Tasks
Goal-Directed
- Schedule ground station to upload satellite data.
- Look for instructions.
- Look for contact information.
Serendipitous
- Browse project documentation.
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Information Needs
- I want to see the ground station schedule.
- I want to add to the ground station schedule.
- I want to examine the technical documentation for this project.
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| Recruitable Roy (FASTRAC Recruits)
--, 6 |
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Description
Recruitable Roy has just received his BS degree from UT. He is
applying to the aerospace engineering graduate program at UT.
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Scenario
Recruitable Roy wants to learn about the FASTRAC program. He
is interested in becoming a participant in the program.
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Tasks
Goal-Directed
- Look for student profiles of current FASTRAC team members.
- Look for contact information.
Serendipitous
- Find and browse general project information.
- Find links to other resources.
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Information Needs
- What kind of experience does this program offer?
- How can I get involved in this program?
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| Public Penny (General Public)
--, 7 |
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Description
Public Penny is an Austin woman in her mid 40s. She likes to
keep up with local events and browses the UT web site about once
a week.
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Scenario
Public Penny finds an article on the UT home page about a prestigious
award won by the aerospace engineering students. She takes the
link to their web site in order to learn a little more information
about the project and award.
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Tasks
Serendipitous
- Find and browse summaries.
- Find and browse pictures and other media.
- Find and browse educational articles.
- Find links to other resources.
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Information Needs
- What is a nanosatellite?
- What is the FASTRAC nanosatellite?
- What does the FASTRAC satellite look like? How does it work?
- What does an aerospace engineer do?
- Where can I find more information?
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