Audience Prioritization

Since the FASTRAC web site could address the information needs of as many as 12 different audiences, we decided to explore the relative importance of each audience during our Analysis phase. Our client helped in our efforts by categorizing, ranking, and describing each audience listed in our User/Task Matrix. The categorizations and rankings are presented in the table that follows. The descriptions were used to develop the accompanying Audience Profiles deliverable.

Pre-Competition Post-Competition
Primary Audiences (listed in order of importance)
  1. Competition Judges
  2. FASTRAC team members
  3. Amateur Radio Operators
  4. K-12 Educators
  5. K-12 Students
  1. Aerospace Companies (if win, this audience is not applicable at all)
    Press
  2. Amateur Radio Operators
  3. Other Ground Station Owners
  4. K-12 Educators
  5. K-12 Students
  6. FASTRAC Recruits
  7. General Public
Secondary Audiences (unranked)
  • Press
  • FASTRAC Recruits
  • General Public
  • UT Community
  • Program Sponsors
  • Other Ground Station Owners
  • Aerospace Companies
  • Program Sponsors
  • UT Community
  • FASTRAC Team Members
Not an Audience
 
  • Competition Judges